Archive for February, 2007

Corporate Arrogance

Monday, February 19th, 2007

Am posting this at the request of Gary Granada, a friend
and personal idol… Thanks for taking the time to read it! (Btw, Fr. Ben
Moraleda was once my personal counsellor who really helped me get through a
tough time in my life. It really pains me to know that these persons I admire
can be treated so rudely by these corporate suits…)   

 

My Personal Ordeal with the Arrogant Managers of
McDonald’s
5 seconds

My name is Gary Granada, I am a KaalagaD volunteer, and I need 5 seconds of
your time to help reduce the use of styrofoam in fast food chains.

What was meant to be a nice and simple Saint Francis Day motorcade-march to
McDonald’s turned out to be a nightmare. We were rudely treated by McDonald’s,
to put it mildly. Weeks before, we already sought a dialogue with them to
reiterate our concern for their reluctance to reduce their use of styrofoam,
despite their pledge to seriously attend to it during our dialogue in 2002!
(Jollibee said the same thing, and while we are not satisfied with their
response, at least they made some effort to shift to other packaging and
serving materials.) ›We wrote to them, went to their office, made follow ups,
waited for a response. The most we got from them was ‘you wait for our call’.
They never called, never wrote back, but verbally said they will assign
representatives to receive our motorcade’s representatives.

When we got there, their representatives turned out to be the

Citibank

Building

’s security detail.
Ill-mannered and impolite, they told us that they were told by McDonald’s that
they were not expecting us. One of our staff went up to their 17th floor office
to find out whether they were willing to sit down and talk matters. Told to
tell us to wait, we waited.  The giant that it is, the bosses of
McDonald’s apparently regard little children, nuns, mothers, priests and
concerned consumers as their employees. We asked how long we were supposed to
wait and got no straight answer. Finally they sent word for me to come up, just
me, no one else. I thought these people must have seen too many spaghetti
movies, perhaps they thought they had a hostage crisis. I was led to a
conference room that could easily sit six or seven people and was greeted by
two bright boys.

Think about it. Naglakad kami papuntang McDonald’s, at pagdating namin doon,
wala man lang bumaba para kausapin kami ng maayos. At pinatawag ako nitong
dalawang batang managers!

It occurred to me that there were far more basic issues that plague McDonald’s
than styrofoam. Like common courtesy. So I explained to these rich young rulers
that the courteous thing to do was to go down, greet the delegation and ask how
they may be of help.  I even asked them where they were schooled, because
in the public school in an obscure town where I came from, they manage to teach
such things in Grade One.  Their bloated bright brains must have taken up
the space that was meant for their ears. It felt like talking to an electric
fan.

Meanwhile I insisted that somebody from Greenpeace, the Ecowaste Coalition,
Franciscan Movement for Justice, Peace and Integrity of Creation, and the JPICC
of the Association of Major Religious Superiors of the

Philippines

(our partners in the activity) be present as well. They said they can only
accommodate three people at most. Fine. So I said I and our staff will go down
and we will send three people up. But at the lobby, the three representatives
we sent were barred by security people from proceeding, again upon McDonald’s
instructions we were told. It looked hopeless.

We decided to wrap up the program when out of nowhere a condescending woman
materialized and introduced herself as the media relations officer of
McDonalds. She said ‘Why don’t you go to Jollibee instead, they’re number One.’
To which Father Ben Moraleda replied, ‘We did, and at least they are doing
something.’

On the side, irked by her audacity, Fr. Ben quipped, ‘And please take that hand
of yours off my shoulders, I don’t like you.’

And all that commotion for a very simple and very reasonable plan: that
McDonald’s reduce the use of styrofoam by 50% within one year. McDonald’s has
once again demonstrated its arrogance and bincapacity to appreciate the sincere
and constructive efforts of common folks to protect our environment. Unlike
them, we do not make money doing what little we can to help make things a
little better for everybody.

5 seconds, that’s all I ask of you to help reduce the use of styrofoam. Sa
mundo ng mga mayayabang, papansinin lang nila tayo kung tayo ay maninindigan.
Take 5 seconds to think twice before choosing where to dine or order food.

WHEN YOU HAVE A CHOICE, DON’T CHOOSE MCDONALD’S

I feel sad for that woman and those two young managers. So young, so
successful, so ahead of their game, so privileged; so rude, so arrogant, so
lacking in character, so bland. And I have since stopped wondering why their
burgers taste the way they do.

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It will take a bit longer than 5 seconds, but itwill go a long way if you can
email this page to friends. Thank you.